Sime Darby Property invests RM3m in crowdsource platform


SIME Darby Property Bhd has provisioned RM3 million into developing its maiden online crowdsourcing platform for its residential development.

COO Datuk Wan Hashimi Albakri Wan Ahmad Amin Jaffri (picture) said the online platform, named dto, will enable the property firm to include public and potential buyers’ opinions in the next Sime Darby Property residential projects.

“The platform emphasises guiding potential customers in owning a property by including them in the development. The creating process for a property used to be held in a room. Now, we are extending the room to the public.

“The idea is to change the future of property buying through empowering potential homebuyers,” he said at launch of Sime Darby Property’s dto in Subang Jaya yesterday.

Wan Hashimi Albakri said the co-creation practice would likely be the company’s future policy in developing its upcoming residentials projects, including the high-rise and landed properties.

“It will likely be our property policy. This is a game changer, and this is the future of property buying. For us, it is the way forward.

“We are the pioneer in this and at the same time, we believe this is scalable for other developers to use as an advancement for their own marketing and selling,” he said.

Wan Hashimi Albakri also said there are currently two Sime Darby Property residential projects that are utilising the crowdsourcing method, a high-rise development in Subang Jaya and a transit-oriented development (TOD) in Putra Heights.

“The crowdsourcing process for the first project had started since January and is expected to be launched in August.

“The second project, which is more like a TOD project, has started receiving public opinions since March and will be launched in early 2020,” he said.

He added that the second project will be marketed as an affordable housing project as the property firm embarks in the affordable developments sector.

“Following the success of our first affordable project in Bandar Bukit Raja launched recently, we are going to follow the government’s definition of affordable housing for the second project,” he said.

The crowdsourcing platform allows the property firm to engage with potential customers in the decision-making of the developments’ concept, design and amenities.

Chief marketing and sales officer Gerard Yuen said the company’s development stages would also include customisation and personalisation processes, which would allow homebuyers to select the preferred options for their own residential units.

“dto is not a customisation process. It is co-creation. At some stage, we will consider customisation if it is really what the market needs.

“Customisation is when units are designed according to the owners’ preference. As we go down on the landed path and gain more experiences and preferences of what the customer wants, we will consider the option,” he said.