By NUR HAZIQAH A MALEK / Pic By BERNAMA
Perusahaan Otomobil Kedua Sdn Bhd (Perodua) has launched its third-generation Myvi in Singapore via authorised distributor Perocom Auto Pte Ltd.
Perodua president and CEO Datuk Zainal Abidin Ahmad said the launch marks the model’s first export destination under the Perodua brand.
“The current-generation Myvi’s foray into Singapore is significant in terms of brand presence despite the high barriers for entry into this mature market,” he said.
According to a statement yesterday, Perodua has begun exporting Myvi to Indonesia though its model is badged as Daihatsu Sirion there.
The two variants of the third-generation Myvi available in Singapore are the 1.3 X AT and 1.5 H AT, priced at SG$64,800 (RM197,093) and SG$69,800 respectively, inclusive of the Goods and Services Tax and the Certificate of Entitlement.
The third-generation Perodua Myvi was launched in Malaysia in November 2017, also among the most independently-designed vehicles in Perodua’s history, with an upper-body developed completely in-house.
To date, over 110,000 units of the third-generation Perodua Myvi had been purchased in Malaysia.
Perocom Auto MD John Ng said the Myvi has been very well received by Malaysians, where the enthusiasm has also seeped into the Singaporean market.
“The enthusiasm has also found its way to Singapore, where there is a niche, yet loyal following, eagerly awaiting the arrival of the third-
generation model,” he said.
Perocom Auto has distributed Perodua’s Kancil, Kembara, Kelisa, first-generation Myvi, Viva, Axia and Bezza in Singapore, and also has been the carmaker’s distributor on the island since 1997.
Meanwhile, according to the Land Transport Authority’s statistics, the number of new cars registered in Singapore varies from year to year, amounting to 80,281 units in 2018, 91,922 in 2017, 87,504 in 2016 and finally, 57,589 in 2015.
The Singaporean automotive market is among the most highly-regulated in the region.
According to the Singapore Business Review, it was reported that Fitch Solutions Inc projected the car sales market in the country to contract by 20.1% in 2019, a trend that is expected to bleed into 2020-2021 and move downwards at an annual average rate of 25.4%.