Redesigned Proton Iriz, Persona launched

By LYDIA NATHAN / Pic By BERNAMA

The updated models of the Proton Iriz and Proton Persona were launched for sales yesterday, with total pre-launch bookings reaching 8,000 units.

Launched by Prime Minister Tun Dr Mahathir Mohamad, both the cars are redesigned as a result of a collaboration between Proton Design division and other design studios of Zhejiang Geely Holding Group Co Ltd globally.

Among the new features included are the ethereal bow, an infinite weave pattern that has been incorporated into the front grille, as well as new front and rear bumpers and wheel designs.

“For the insides, Proton has installed an intelligent head unit in the Premium 1.6AT variants, a first-in-class feature that uses an embedded eSIM card to keep the car connected to the Internet,” the national carmaker said in a statement.

The new cars also come with music streaming, navigation and voice recognition which are accessible via a seven-inch touchscreen featuring a full-colour display and 16GB of internal memory