By SHAZNI ONG / Pic By ISMAIL CHE RUS
The recently concluded Malaysian Association of Tour and Travel Agents (Matta) Fair attracted 113,685 visitors between March 15 and 17, with a total sales value of RM220 million.
This is an improvement from the RM210 million in sales garnered at the previous Matta Fair in September 2018.
The latest edition of the fair, held at the Putra World Trade Centre (PWTC) in Kuala Lumpur, also saw the highest number of visitors since it was first organised in 1991.
Matta president Datuk Tan Kok Liang said the 22% rise in number of attendees has confirmed its position as the country’s largest consumers travel fair.
“It is amazing to see the long queues at ticketing counters despite in times of economic uncertainty such as Brexit, the US-China trade war and the nation’s financial recovery,” he said in a statement yesterday.
Tan added that the Matta Fair proved that such an event is still relevant despite growing consumers’ appetite for online booking.
“The Matta Fair is so popular as visitors take pleasure in finding the best bargains and compare holiday packages in person with travel consultants.
“While the Sales and Services Tax (SST) mechanism is being fine-tuned by the authorities, many agents are absorbing the SST, so that customers can still buy at competitive prices,” he said.
The 47th edition of the Matta Fair saw 1,364 booths set up at the venue with participation from 272 organisations.
The next Matta Fair will be held at the PWTC on Sept 6-8.