Realme studying demands for gaming phones

By NUR HAZIQAH A MALEK / Pic By MUHD AMIN NAHARUL

Realme Malaysia has not discarded the possibility of introducing a gaming handphone if there is a positive demand, as more people turn their mobile devices into communication and entertainment consoles.

Realme Malaysia product manager Kar Chun Har said despite the company’s products are already complete for all purposes, the company is undertaking a study to see if the brand can produce a product for the gaming segment.

“For the gaming variants, we are actually collecting market responses and feedback from our users,” he said at the Realme 3 launch in Petaling Jaya yesterday.

Mobile gaming has turned into a multi-billion industry. The advent of fast Internet allows for real-time individual and multiple players games to be played on mobile devices.

There are even competitions for online games or electronic sports (e-sports) competitions which offer huge cash prices. The e-sports community in Malaysia is growing especially among the youth who spend hours on these games.

Malaysia is 21st in the global market for e-sports.

Moving forward, Realme Malaysia brand manager Tiffany Teh Ie-win said the company will focus on engaging the youth and university student markets.

“In Malaysia, our positioning is to touch the younger generation’s real needs. So, we are constantly engaging university students.

“We are trying to get into the heart of every student through collecting feedback and to know more about what the Malaysian market really needs,” she said.

Realme Malaysia, which was established in November 2018, has about 3% of the local smartphone market share, according to research firm Growth from Knowledge’s smartphone sales data for 2018.

Teh said the company’s focus will be on design and performance, and the pricing will also be based on market feedback.

The company has sold over 100,000 units in Malaysia thus far and it hopes to continue to post higher sales. The company’s smartphone portfolio comprises Realme 2, Realme 2 Pro, Realme C1 and its new Realme 3.

Teh said the Realme 3 phone represents the company’s dedication to young consumers with its gradient unibody design.

“Realme 3 represents how we continue to comprehensively upgrade performance and design, bringing new products and experiences to young consumers, and why we are undisputedly the first choice in our price segment,” she said.

Consumers can purchase the phone with 3GB RAM and 32GB ROM on Lazada during its flash sales starting March 27, at a discounted price of RM549.

The phone will be available at Realme dealers nationwide starting from April 6, at a retail price of RM599 (3GB RAM and 32GB ROM) and RM699 (4GB RAM and 64GB ROM).