Aston Martin debuts DBS Superleggera

Carmaker has targeted the DBS Superleggera to account for 20%-30% of total sales in the region


Aston Martin Lagonda Ltd has launched the British marque’s pinnacle car DBS Superleggera in the Malaysian market, with a starting price tag of RM1.2 million (excluding tax).

Aston Martin South and South-East Asia GM Nancy Chen said the carmaker has targeted the DBS Superleggera to account for 20%-30% of its total sales in the region.

In Malaysia, she said Aston Martin has captured about 20% market share in the two-door luxury sports car segment, competing against McLaren Automotive Ltd, Automobili Lamborghini SpA, Ferrari NV and to some extent Bentley Motors Ltd.

“The DBS Superleggera is not a bread-and-butter model in terms of volume, but there is a high demand in this market. We see a very high demand in the Vantage and DB11,” Chen told The Malaysian Reserve yesterday.

Chen said Aston Martin owners in Malaysia are among the brand’s most sophisticated buyers in the world.

“I have never seen any identical Aston Martin in Malaysia. That is how special and unique the customers’ taste is,” she added.

The first delivery of DBS Superleggera to a local customer is expected in May 2019.

Aston Martin, which is solely imported and distributed by Wearnes Quest Sdn Bhd, has been enjoying consecutive annual double-digit growths in the last four years.

Chen said there is a lot of room for growth for Aston Martin in Asia that the carmaker is aggressively exploring, particularly in the emerging markets.

Aston Martin officially arrived in Malaysia three years ago via Wearnes Quest and opened a service centre in Sungai Buloh last year.

Chen said typical customers in the Asian region are around 35 years old, about 10 years younger from its global average.

The DBS Superleggera is the latest car for the Asian region introduced under its Second Century Plan. The plan, which was launched in 2016, has targeted to launch seven new models in seven years.

Aston Martin has launched the DB11, Vantage and DBS Superleggera in this region, and the next model to be rolled out is the DBX — a mid-engine sports car — and two fully-electric cars under the Lagonda brand — one would be an SUV and another is a sedan.

The DBS Superleggera — which is a replacement of the Vanquish S — is a super GT sports car powered by a 5.2- litre twin-turbo V12 engine that produces 725PS and 900Nm of torque with a top speed of 340 kilometer/ hour (kph).

The flagship coupe accelerates from zero to 100kph in 3.4 seconds and its in-gear acceleration could deliver 80kph to 160kph in fourth gear in 4.2 seconds.