By RAHIMI YUNUS / Pic By ISMAIL CHE RUS
Sime Darby Auto Connexion Sdn Bhd (SDAC), the sole distributor of Ford in Malaysia, sold 590 units of Ford Ranger in January.
SDAC MD Syed Ahmad Muzri Syed Faiz said the Ranger line saw its market share rose in the pickup segment by 7.7% month-on-month, driven by strong demand for the new Raptor.
Overall, the Ford Ranger has captured a 20.5% of market share in the pickup segment.
“Our stellar start to the year reaffirms the widening market appeal of the tough and smart Ford Ranger. Ranger’s retail sales were also fuelled by the launch of the new Ford Ranger line-up, which comes equipped with a host of first and only in-class safety features,” Syed Ahmad Muzri said in a statement yesterday.
Last year, Ranger sales surged 19% in 2018 compared to the precedent year, increasing its market share in the pickup truck segment by 1.4 percentage points to 15%.
Its volume was largely boosted with the launch of the new Ranger which comes in nine variants, including the high-speed, off-road performance Ranger Raptor, the high-series Ranger Wildtrak, Ranger XL, Ranger XLT and Ranger XLT+.
The “Built Ford Tough” Ranger finished 2018 as the second best-selling pickup in the market as more customers are seeking a versatile vehicle for work and lifestyle.
Locally, the Ranger is competing against the Toyota Hilux, Isuzu D-Max, Nissan Navara and Mazda BT-50.
Syed Ahmad Muzri said the new Ranger line-up caters to all market segments and SDAC-Ford also opened up a whole new market for the premium performance pick up truck sector, the first and only in the market.
The Ranger clinched the “Pickup Truck of the Year” awards at both the 2018 Malaysia Car of the Year and 2018 DSF.my Allianz Vehicle of the Year Awards.
The Ford’s segment-defining pickup truck also bagged a gold for “Pickup Truck of the Year” at the Carlist.my People’s Choice Awards and Editors’ Choice Awards 2018.
“The numerous awards the Ranger has received over the years reaffirms its popularity among Malaysians, and it continues to be Ford’s best-selling nameplate in Malaysia,” Syed Ahmad Muzri added.