Legoland Malaysia eyes Indian, Mideast markets for growth


Legoland Malaysia Resort is eyeing India and the Middle East as potential markets that could improve the number of visitors, while ramping up its offerings with the opening of a new interactive aquarium.

Its director of sales and marketing Thila Munusamy said while domestic tourists remain the biggest segment of its visitors, the group hopes to tap into more foreign markets.

“We see great potential growth in India as there are many Indian tourists arriving in Malaysia. They are familiar with areas like the Klang Valley, Penang and Langkawi, but not so much of Johor.

“So, we are creating programmes to tap into new markets like India and the Middle East which we see as potential growth markets for us,” she said at a media briefing in Kuala Lumpur yesterday.

Thila said the resort’s second-largest visitor market after Malaysia is Singapore due to its close proximity to Iskandar Puteri, Johor, where Legoland Malaysia is located.

In third place is China, which she said has seen “very good growth”.

Other top markets for the resort are Indonesia, Australia, Taiwan, Thailand, the Philippines and South Korea.

The resort, which currently houses a Legoland Theme Park, Legoland Water Park and Legoland Hotel, will also be opening Sea Life Malaysia by April this year, in a bid to help drive tourism in Johor.

The interactive aquarium, which is located next to the resort and the hotel, will feature 13,000 marine life from 120 species with unique Lego elements.

To further boost tourism, the resort has also introduced annual passes for the theme park, water park and Sea Life Malaysia.

“The new annual pass programme allows guests to enjoy our resort all year round, which in turn drives repeat visitation to Johor, supporting the state’s vision to become a high-value regional tourism destination by 2023,” Legoland Malaysia GM Kurt Stocks said.

For MyKad holders, the annual passes are currently offered at the price of a one-day ticket, available for a limited time only.

Stocks added that the opening of Sea Life Malaysia and the launch of the annual pass are expected to positively impact the resort’s performance based on the positive feedback and demand from existing customers.

According to Tourism Malaysia’s 2017 annual report, Iskandar Malaysia is posed to become a regional theme park hub in the country, while the state of Johor is already a top tourism destination.

As per data from the Department of Statistics Malaysia, Johor received 7.4 million domestic tourists in 2016, while foreign tourists were at 2.6 million — the third-highest in the country.