Bangkok’s battle against toxic air is a bonanza for some firms

BANGKOK • Every time Bangkok fruit seller Veerachai Roopsuwanakul tries to buy an air purifier, he gets the same response — “out of stock”.

“We never imagined the air could get so bad,” said Veerachai, who now wears a face mask to filter out dust. “We can’t find a purifier in shops or online.”

The Thai capital is grappling with a second year of spiking seasonal air pollution, prompting people to snap up so many filters and masks that supplies are dwindling. Residents fear a long battle lies ahead to keep the toxic smog at bay, signalling growing opportunities for purifier makers such as Sharp Corp or mask manufacturer 3M Co in the city.

“As you can see from our websites and stores, our air purifiers are all sold out,” said Yol Phokasub, president of Central Group, which owns Thailand’s top developer of shopping malls.

Other local retailers, such as Berli Jucker pcl and Home Product Center pcl, are also unable to keep up with demand. Berli’s CEO Aswin Techajareonvikul said the firm is looking for new suppliers of pollution masks.

Last week, Thai authorities shut hundreds of schools after a sharp drop in air quality. Bangkok at one point had the fourthworst smog globally among major cities, based on an index compiled by startup monitoring firm IQAir AirVisual.

While the pollution problem isn’t as bad as in places like New Delhi, haze awareness spread rapidly among Bangkok’s residents this year. More than two million people are tracking Bangkok on the IQAir AirVisual app, compared to about 80,000 for the Indian capital.

A rattled military government is stepping up oversight of the worst polluters, such as factories. Weather patterns, vehicle fumes, construction dust and the burning of both trash and crops have also been blamed for the haze.

“Manufacturers are going to be under pressure to do better on pollution,” said Chayo Trangadisaikul, ED of the Federation of Thai Industries. “Firms offering technology for environmental upgrades may see huge opportunities.”

While some businesses may benefit from demand for products that fight smog, the metropolis as a whole is at risk of being the big loser. Bangkok is the world’s most-visited city and relies on tourism for economic growth, but the haze may repel visitors. — Bloomberg