Mitsubishi sees 28% hike in new Triton sales

By SHAZNI ONG / Pic By MUHD AMIN NAHARUL

Mitsubishi Motors Malaysia Sdn Bhd (MMM), the official distributor of Mitsubishi vehicles in Malaysia, recently launched the new Triton model for the local market priced at as low as RM100,200.

The new model was first displayed at the Kuala Lumpur International Motor Show (KLIMS) in December and is now available in five variants and four colours.

MMM CEO Tomoyuki Shinnishi (picture) said the company is confident that the new model will be well-received, which in turn would spur the momentum for MMM’s growth.

“In 2018, the Triton contributed 61% to MMM’s overall business and drove a positive growth of 24% of Triton sales from 2017.

“With this new model introduction, we’re looking at Triton sales to increase by 28%, a total of 7,300 units in 2019,” he said at the launch in Bandar Utama, Petaling Jaya, earlier last week.

Shinnishi added that the success of the new Triton is vital to accelerate the momentum of MMM’s business growth, which the company is confident that it will contribute even more to its overall sales this year.

“The sales target for this year is 600 units a month,” he said, adding that the company has already received more than 800 bookings for the new Triton so far.

Shinnishi said 50 units have already been purchased by the Fire and Rescue Department.

Senior VP of strategic planning and coordination project Hoffen Teh said the pickup truck segment is expected to increase slightly this year due to the growing demand in the local market.

“For example, some businesses will continue to replace their current fleet of vehicles with new ones in line with their technical requirements or specifications.

“Because of the business signature, they would continue to purchase new pickup trucks, especially with the now ever more — better safety and technical features,” he said.

Teh said sales growth of the Triton is also in line with the current trend of using the pickup truck as a lifestyle vehicle.

“There are people converting from smaller SUVs or the passenger cars to the pickup for their weekend usage and outdoor activities.”

According to Teh, sales for the truck pickup segment this year would be around 45,000 units.

Last year, the pickup segment makes up 8% of the overall auto sales of 600,000 units.

Teh said the company is expected to introduce more showrooms to ensure better visibility throughout the country, particularly in East Malaysia.

“There would be some in the Klang Valley, but the majority expansion would be in the states of Sabah and Sarawak,” he said.

Teh said MMM is expected to set up seven new showrooms to join the rank of its existing 52 showrooms.

The new Triton is powered by a 2.4-litre MIVEC turbo-diesel engine through a new six-speed automatic transmission.

Other features available for the new Triton include Forward Collision Mitigation, Ultrasonic Misacceleration Mitigation System, Rear Cross Traffic Alert, Blind Spot Warning with Lane Conversion Assistance.

The new Triton is imported to Malaysia as a completely built-up vehicle from Mitsubishi Motor’s global production hub in Thailand.