BMW M’sia seeks to repeat 2018’s performance

By SHAZNI ONG

Premium automaker BMW Malaysia Sdn Bhd (BMW Group Malaysia)  seeks to repeat its highest ever sales achievement in 2018, backed by record growth in vehicle deliveries and new product portfolio.

Its head of corporate communications Sashi Ambi said the company’s sales record of 14,388 units last year has become its benchmark for this year.

“If we can top those figures that we have shown up there, that is our sales target for 2019. It is going to be a challenge but we hope to be able to deliver (the target).

“This is something that we are really looking forward to. The competition is going to be tough, but we have the product portfolio to back us up,” he said after the launch of six new BMW i charging facilities by BMW Group Malaysia MD and CEO Harald Hoelzl (picture) in Kuala Lumpur recently.

Sashi added that the company expects many challenges ahead for the automotive industry this year due to the challenging economic environment.

“However, we will adopt our strategies that have been set in order to meet these challenges,” he said.

Last year, BMW Group Malaysia sold 14,338 units across all models to register the fastest growth in the premium segment.

The BMW (12,008 units), MINI (1,200 units) and Motorrad (1,130 units) brands under the group grew 13% compared to 12,681 units sold in 2017.

This has contributed to 1.8% of its global growth with a total of 2.65 million vehicles, thus reflecting a positive sales growth for the eighth year in a row.

Sashi also said BMW Group Malaysia is expected to introduce several new models and variants later this year as to provide better options for its customers.

“This year is going to be a big year for us. It is part of the model offensive for BMW Group worldwide. We will introduce as many products as we can here in Malaysia…and there will be more cars coming (including facelifts).

“We will also come up with a variety of attractive ownership offers to ensure customer satisfaction continues to be a priority,” he said.

Earlier, BMW Group Malaysia unveiled its BMW i charging facilities at the Bangsar Shopping Centre as it strives towards fostering the country’s shift to electro-mobility.

Last year, the company introduced the charging facilities at Ramada Plaza by Wyndham in Melaka, The Banjaran Hotsprings Retreat (Ipoh), the Iconic Hotel (Penang), as well as at WEIL Hotel (Ipoh).

BMW Group Malaysia’s portfolio of Visionary Mobility with the BMW iPerformance vehicles are also supported by the ChargEV platform through its partnership with GreenTech Malaysia.

The BMW ChargeNow service, which is offered as part of the BMW 360° ELECTRIC programme provides straightforward access to partner charging facilities like ChargEV, where customers can enjoy 24/7 support and access to all charging locations in ChargEV’s growing network nationwide.

In his opening speech, Hoelzl said BMW Group Malaysia’s portfolio of Visionary Mobility vehicles accounted for over 57% of deliveries last year, with over 7,500 Plug-in Hybrid variants of BMW and MINI vehicles making their way to homes across Malaysia in 2018.