Rolls-Royce launches maiden SUV for well-heeled millennials

The 1st delivery of the SUV to a local customer is expected to be achieved by May this year


ROLLS-Royce Motor Cars Ltd has launched its first-ever SUV, the Cullinan, which is expected to attract the younger crowd, as well as family oriented customers in the higher-end bracket.

Rolls-Royce Motor Cars Kuala Lumpur director Anas Zawawi Khalid said the SUV would appeal to ultra-high-net-worth individuals (UHNWIs), as it offers functionality and luxury-based design language compared to other luxury SUVs in the market.

“This is the only SUV that I feel can be considered as super luxury, befitting for UHNWIs — including royals.

“Some of the other brands are performance- based, but we are delivering a luxury-based, functional, family-oriented SUV — something that can be used on a daily basis,” Anas said at the launch in Kuala Lumpur yesterday.

The BMW AG-owned British luxury carmaker has taken a longer time to introduce the SUV model to join other competitors in capturing the fast-rising segment.

Automobili Lamborghini SpA debuted the Urus in April 2017 and the world’s first super SUV arrived at Malaysia’s shores in March last year.

Bentley Motors Ltd introduced the Bentayga V8 in late 2017, which is now available for viewing at Bentley Kuala Lumpur.

“I think the timing is correct and we’ve done it right. We will be rolling out more comfort-luxury specifications of the Cullinan,” Anas added.

The Cullinan is priced from RM1.8 million, offering six Rolls-Royce inspired designs, while presenting bespoke specifications that are limitless.

The first delivery to a local customer is expected to be achieved by May this year.

The Cullinan is equipped by a 6.75 litre, V12 twin-turbo engine, powering the car from standstill to 100kph in 5.1 seconds and with a top speed of 250kph.

The powertrain produces a maximum torque of 850Nm at 1,600rpm and releases 341g of carbon dioxide per km.

The Cullinan comes with two interior options — namely the three-passenger space in the rear, or the twoseater with a fixed drinks cabinet in the centre.

The rear compartment or boot area provides 560 litres of space, growing to 600 once the parcel shelf is removed.

The Cullinan offers a loading length of 2,245mm and load capacity of 1,930 litres with both rear seats folded, one of the largest in the SUV segment.


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