By BERNAMA / Pic By MUHD AMIN NAHARUL
The Ministry of Primary Industries announced yesterday a year-long “Love MY Palm Oil” campaign to fight anti-palm oil campaigns that are threatening the people’s livelihood.
Minister Teresa Kok Suh Sim (picture) said the campaign’s objective is to instil national pride and greater appreciation for Malaysian palm oil, focusing on socio-economic importance, health, nutrition and food and non-food applications.
Prime Minister Tun Dr Mahathir Mohamad is scheduled to officiate the launch of the “Love MY Palm Oil” campaign in the first quarter (1Q) of 2019.
“Events and activities will be held catering to different stakeholders, including industry members, professionals, students, academia and the general public.
“These include targeting our young impressionable people from primary school to tertiary levels through the setting up of palm oil ambassador clubs in campuses, Edupalm forum, palm oil cooking competition and educational palm tree planting exercise,” she said in her keynote address at the Reach and Remind, Friends of the Industry Seminar 2019 and Dialogue organised by the Malaysian Palm Oil Council in Kuala Lumpur yesterday.
Kok said for the government to fight against anti-palm oil campaigns that are endangering the people’s livelihood, all Malaysians need to know and love palm oil.
She said the sentiment was also shared by Dr Mahathir who had voiced out his concerns and support in protecting the nation’s palm industry and the livelihood of fellow Malaysians.
She said the locals also need to be educated with the correct information such as the palm oil industry is more efficient, which yield 10 times more than other oils per hectare planted, thus utilising less land, and it used fewer pesticides and chemical fertilisers than other vegetable oil sources. — Bernama