By NUR HAZIQAH A MALEK
SONY (M) Sdn Bhd has donated nine new television (TV) sets to several orphanages, welfare and old folks homes in the country as part of its corporate social responsibility (CSR) initiative.
Sony Malaysia MD Satoru Arai said the programme, a collaboration with the Lions Club of Kuala Lumpur (KL) Elite and Yayasan Astro Kasih, has reached nine such homes and the last TV set is expected to be handed over soon.
“We have the responsibility to support our people, and we have the chance to work with our ambassador Jack Lim to donate 10 units of Sony Bravia TVs to various orphanages and old folks homes,” he said at the handing over ceremony at the Tong Sim Senior Citizen Care Centre in Kuala Lumpur yesterday.
He said the initiative allows those less fortunate to improve their social ability and to connect with the world via TV.
“Also, with the support of Astro NJOI from Yayasan Astro Kasih and the arrangement by Lions Club of KL Elite, the underprivileged kids and elderly are able to enjoy the brand new Sony Bravia TV during their leisure time.
“It’s not so big of a support yet, but we are happy to contribute a bit of happiness to the people,” he added.
Lim, Sony Malaysia’s ambassador and a local celebrity, said he initiated the programme because he felt there is a lack of activities among the senior citizens and children.
“I do a lot of charity work. Whenever I go to old folks homes, I notice that they don’t have much to do. They wake up, read the newspaper, sometimes eat and then sleep. That’s what they do for the rest of their lives, and it seems so sad,” he said.
As such, Lim had proposed the idea to Sony Malaysia to donate the TVs with an Astro decoder each.
“At least they can watch TV programmes and learn more about what is happening in the world. They will have a lot more to do and talk about with each other,” he said.
Other homes that received the TVs were Sri Jayanthi Homes, Setapak; Promise Home Orphanage, Puchong; Pertubuhan Kebajikan Kanak-Kanak, Selangor; Rumah Kids, Subang; Rumah Caring, Kajang; PDK Tunas Sri Teruntum, Kuantan; Persatuan Kebajikan Mesra Megah Ria, Johor Baru; and Children Homes “Sun Kong Tong”, Batu Pahat.