Sony launches the MASTER Series of 4K HDR TVs with A9F OLED as pinnacle of picture quality at home

KUALA LUMPUR: Sony Malaysia has announced two new television series, both offering unprecedented picture quality by virtue of employing multiple proprietary technologies and solutions with the next generation Picture Processor X1TM Ultimate at the fore.

The new A9F and Z9F series arrive as the MASTER Series – a name Sony reserves exclusively for its highest picture quality TV models.

Sony’s goal is to create a television capable of displaying images that faithfully convey the creators’ full intent and as such the MASTER Series provides picture quality approaching that of a professional-grade monitor in a motion picture production studio.

Having developed and followed a very strict set of product evaluation criteria by its most experienced picture quality engineers, Sony is confident the flagship MASTER Series delivers the highest quality picture possible in a home setting.

From 4K film, video and still cameras, to game consoles, mobile phones and televisions like the MASTER Series, Sony is the only consumer electronics manufacturer capable of providing 4K solutions to consumers “from the lens to the living room”.

Both the A9F and Z9F MASTER Series models come equipped with a newly developed, next-generation Picture Processor X1TM Ultimate. This processor plays a vital role in delivering the faithful picture in the MASTER Series.

With a long history and expertise in developing professional cameras and monitors, Sony recognises that precision in the crafting of fine components of signal processing results in an immediately visible difference to the whole image.

The X1TM Ultimate Picture Processor can intelligently detect and analyze each object in the picture through Sony’s new Object-based Super Resolution for exceptional accuracy and detail. Also, the Object-based HDR remaster has been notably updated and now allows each object to be remastered individually for better depth, accurate texture and all-in-all more realistic picture.

Sony has historically been working with professionals, together with Sony Pictures Entertainment-from making of a picture mode which meets the film creators’ criteria in 2000 to the recent standardization of HDR and bringing them into movie creation. For MAS- TER series, in conjunction with Netflix, Sony is now introducing “Netflix Calibrated Mode.”

This unique feature was specially developed to mirror the same picture quality as a studio evaluation master for television in order to pre- serve the artists’ creative vision and intent. By accessing one simple menu setting, Netflix Calibrated Mode faithfully reproduces the visuals that help bring a story to life, and entertainment enthusiasts can now enjoy this experience when watching their favorite TV series, films, documentaries and more on Netflix.

Also, the MASTER Series is ready for Cal-MAN®, the industry-leading display calibration software from Portrait Displays. CalMAN is widely used by professionals as a tool to ensure quality control of the strict requirements demanded by content creators in broadcast, production, and post-production. CalMAN eliminates the struggle of maintaining the picture quality throughout the life of the TV.

Innovation in TV picture, sound and design

The flagship A9F TV comes equipped with the Pixel Contrast Booster, which is Sony’s original panel controller for OLED. It maximises the dynamic range by widening the area of color reproduction at high brightness. Pictures are enhanced with extra detail and texture.

Picture Processor X1TM Ultimate providing the ultimate 4K HDR viewing experience with the following technologies: Object-based Super Resolution, Object-based HDR remaster,

Super Bit MappingTM 4K HDR and Dual data- base processing.

The A9F TV has top-of-the-line sound quality thanks to its new Acoustic Surface Audio+TM technology. Acoustic SurfaceTM was first introduced last year with the critically-acclaimed A1 series followed by the A8F this year. The improved Acoustic Surface Audio+TM gets an additional actuator in the center of the screen and an extra subwoofer channel, totalling to a 3.2 channel sound system.

The 8 million self-illuminating pixels and Sony-original panel controller for OLED bring a significantly enriched visual experience with unprecedented black, authentic color, and a wide viewing angle.

Price and Availability

The A9F Master Series television is now available in Malaysia. The pricing of KD-65A9F at RM21,999 and KD-55A9F at RM14,999.