Finas launches one-stop online portal for local creative industry

MCIX is set to be a benchmark for the creative industry moving forward, according to minister

By AFIQ AZIZ / Pic By MUHD AMIN NAHARUL

LOCAL creative industry players are now able to promote their products and services via an online platform, the Malaysia Creative Industry Exchange (MCIX), instead of working in silos to operate their businesses.

National Film Development Corp (Finas) acting DG Shakib Ahmad Shakir said the portal — which serves as an interactive digital directory and one-stop main data network hub for the industry — would also provide opportunities for local players to present and promote their contents and company profiles.

“We foresee that the number of creative media practitioners will reach 100,000 in various fields, generating RM3 billion of revenue, and offer 10,400 new job opportunities by 2020.

“As such, Finas is optimistic about building the data platform of MCIX for the benefit of industry players,” he said after the launch of the portal by Communications and Multimedia Minister Gobind Singh Deo (picture) yesterday.

Gobind said MCIX is set to be a benchmark for the creative industry moving forward.

“I urge all industry players, especially the presidents of industry associations, to leverage on MCIX so that it will become a platform that gathers authentic data from validated sources,” he said.

Gobind added that this year, local films have raked in an impressive RM165.34 million for 51 films, compared to only RM59.92 million for 59 films last year.

“Iconic films such as Munafik 2, Hantu Kak Limah, Paskal and Polis Evo 2 have shown an outstanding impact which had exceeded the collection for imported films.

“As such, we should not only become champions in our own court, but be brave enough to develop our own (local content) for export,” he said.

Gobind also said about RM101.48 million was invested to market the local films on the global stage, compared to only RM82.54 million in 2017.

He said among the films that received special financial incentives via the Film in Malaysia Incentive (FIMI) were international film Crazy Rich Asians, besides local films such as Ola Bola, Polis Evo 2 and Mrs K which proved the cinematic tourism impact of promoting the country to the external market.

“The Crazy Rich Asians film was incentivised by FIMI with a sum collection of US$238 million (RM995.55 million), and was nominated for the Golden Globe Awards.

“This proves that the efforts to position Malaysia in the eyes of the world would need effective marketing with a huge sum of cost,” he added.