Zainal Abidin is Perodua’s new CEO from Jan 1


Perusahaan Otomobil Kedua Sdn Bhd (Perodua) has appointed Datuk Zainal Abidin Ahmad (picture) to succeed its longest-serving CEO Datuk Dr Aminar Rashid Salleh effective Jan 1, 2019.

The carmaker noted in a statement yesterday that Zainal Abidin will replace Aminar Rashid whose tenure will end on Dec 31 this year.

Zainal Abidin is the first CEO to be selected from within the group, having previously served as VP of Perodua Auto Corp Sdn Bhd.

He began his career in 1995 in the cost control department and was directly involved in creating Perodua’s manufacturing cost structure, as well as in the formulation of the National Automotive Policy.

Perodua chairman Tan Sri Asmat Kamaludin thanked Aminar Rashid, who had served the company for nine years, for his contribution in the company and automotive industry.

“The Perodua board of directors wishes to thank Datuk (Dr) Aminar Rashid for his contributions to Perodua and to the Malaysian automotive industry as a whole,” Asmat said.

The company stated that under Aminar Rashid’s leadership, Perodua has not only expanded its market share from 31.2% in 2010 to above 37% as of 2018, but also started the much-needed transformation initiative within the Perodua Group.

“After-sales improved significantly, as well as cost efficiency, quality and delivery. Most importantly, Perodua embarked on a RM1.3 billion investment to build Perodua Global Manufacturing Sdn Bhd, Malaysia’s first energy-efficient vehicle plant as certified by the Ministry of International Trade and Industry.”

On Zainal Abidin’s appointment, Asmat expressed hope for the former to not only lead, but also effectively engage the government and work together for the industry.

“Zainal Abidin has also proven his ability to work well with all shareholders, including Daihatsu Motor Co Ltd of Japan in bringing new technology to Perodua and encouraging investment within the country,” he added.

“The future of Perodua depends on our ability to work more harmoniously with Daihatsu as they have always been very supportive of us. Zainal Abidin has proven that he is well-suited for this task.”