Malaysia is an important destination from both the biz and tourism perspectives, says GM Peter
By SHAZNI ONG / Graphic By TMR
GLOBAL hospitality company Hyatt Hotels Corp officially opens its much-anticipated Hyatt House Kuala Lumpur (HHKL) in Mont Kiara, its first extended-stay hotel (ESH) in Malaysia and South-East Asia.
HHKL GM Bennett Peter said Malaysia is an important destination from both the business and tourism perspectives, giving the company an ideal launch pad for Hyatt House in Asia.
“Due to its geographical positioning, Malaysia has spill-over tourism from Singapore, Thailand and Indonesia, making it a preferred ‘transit’ destination for both business and leisure travellers.
“While we were looking at various options to introduce Hyatt House in this region, due to the facts above, we decided to go for Malaysia as our maiden location in Asia,” he said in Kuala Lumpur yesterday.
HHKL expects between 50% and 60% of occupancy for the first year and the figure is expected to rise with travellers from neighbouring Asean countries, China and Korea, besides Malaysia.
“It is a fact that Malaysia is indeed the crossroad of Asia,” he said.
The HHKL is located in the exclusive, cosmopolitan community of Mont Kiara, minutes away from the Malaysian International Trade and Exhibition Centre, the nation’s largest exhibition centre.
With 298 guestrooms and fully-equipped kitchen suites, the hotel currently stands as the largest Hyatt House hotel in the world, featuring a full three-meal restaurant, 3,200 sq ft (300 sq m) of meeting space, a 24-hour workout room, infinity sky pool, and the TEN 37 Skypool Bar, which features a captivating view of the KL city skyline.
Peter added that HHKL offers the best in modern essentials and contemporary home comfort for all.
“Be it the uprooted business traveller or the uncompromising tourist, HHKL is located in a very desirable area, and we are looking forward to creating a positive travel experience for each and every guest.
“The Hyatt House brand is everything the name represents — a welcoming and warm environment that encourages guests to live like residents. We want each and every guest who comes through our doors to feel that they can let their real-life routines roll on, even when they are on the road,” he said.
When asked why the company decided to establish its largest brand in the region, especially in Mont Kiara, its Asia-Pacific regional VP (full service franchise operations Hyatt Place and Hyatt House) Michael Koffler said the strategic location and the widerange of facilities and services attract the upper-class Malaysians and the expatriates to Mont Kiara.
“This affluent township is away from the hustle-bustle of downtown city centre and is conveniently located near other well-known neighbourhoods such as Bangsar, Taman Tun Dr Ismail, Damansara Heights and Sri Hartamas. These provided the perfect setting for extended stay,” he said.
Koffler added that the Asia-Pacific region is identified as having the greatest growth potential in the ESH segment.
“The Asia-Pacific region accounts for more than 10% of the global serviced apartments market, as cited by The Global Serviced Apartments Industry Report 2016/17.
“The demand in this region alone has increased by 25% in the last 10 years and it is predicted that this growth will increase as more companies post employees to short-term or temporary assignments.
“In Asean particularly, we also see the rising demand of ESH in countries such as Singapore, Indonesia and Thailand as they are increasingly strengthening business relationships with the neighbouring countries in the regions. This in turn, will have a spillover effect to Malaysia too,” he said.