Huawei said to debut 3D camera phone powered by Sony sensors

By BLOOMBERG

TOKYO • Huawei Technologies Co Ltd is planning to unveil a new phone with a camera capable of taking three-dimensional (3D) pictures, people familiar with the matter said.

The phone, code-named Princeton internally, will be announced this month and go on sale within a few weeks. The technology uses sensors developed by Sony Corp that can accurately measure distances by bouncing light off surfaces, another person said.

The new feature — dubbed “3D Camera” at Huawei — comes at a critical juncture for the smartphone industry, which is facing cooling global demand as consumers find fewer reasons to upgrade to new phones. Huawei is aiming to boost sales and win market share from competitors such as Apple Inc by offering users the ability to generate 3D models of themselves and the environment in real time, and share it with others.

“This is technology that has never been seen before and, at the extreme, has the potential to change how we view the world,” said Yusuke Toyoda, a sensors analyst at Fuji Chimera Research Inc in Tokyo.

A Huawei spokesman did not immediately provide comment, but said the company does not normally respond to speculative reports. Sony declined to comment.

Besides generating pictures that can be viewed from numerous angles, Huawei’s new camera can create 3D models of people and objects that can be used by augmented-reality apps, according to one of the people.