Malaysia Airlines honoured at BrandLaureate Brand Icon Awards

Malaysia Airlines has been named as Industry Champion in the aviation category at the BrandLaureate Brand Icon Leadership Awards 2018.

The award was presented to the airline’s Chief Executive Officer Captain Izham Ismail by BrandLaureate Chairman Tan Sri Rainer Althoff during the gala dinner and awards ceremony yesterday.

“This is an unexpected win as we did not tender any submission to BrandLaureate for us to even be considered as a winner. I am grateful to them for recognising our efforts in elevating the Malaysia Airlines brand globally,” he said in a statement today.

The BrandLaureate Awards recognise achievement in branding among individuals and companies.

Themed “Capitalise Your Leadership to Crystallise Your Brand”, this year’s awards honoured leaders who used innovation and strategies to drive their brands forward, which gave them the winning edge.

– BERNAMA