MBM aims to dominate coupé market

There are a lot of customers who want a little bit extra out of their car, according to the company’s VP

By RAHIMI YUNUS / Pic By MUHD AMIN NAHARUL

Mercedes-Benz Malaysia Sdn Bhd (MBM) has introduced the new C-Class Coupé as the local unit seeks to capture the country’s niche two-door sporty car market.

Its sales and marketing VP for passenger cars Mark Raine (picture) said the C-Class Coupé is expected to attract new buyers into the two-door car segment in Malaysia, which is relatively small compared to other countries.

“Traditionally, Malaysia was not a coupé market. But I analysed the market and there are a lot of customers who want a little bit extra out of their car, more design-orientated, more sporty and progressive.

“They would fancy a two-door car,” Raine told The Malaysian Reserve during a C-Class rally in Cameron Highlands, Pahang, recently. Brand ambassador Datuk Nicol Ann David also participated in the drive.

Raine said the company has delivered some 500 units of the C-Class Coupé since the first model was launched in mid-2016.

The C-Class Coupé comes in two variants — the C 200 Coupé AMG and C 300 Coupé AMG — set to complement the new C-Class sedans that were launched early this month.

The new C-Class Coupé models essentially have the same technology as the sedan versions, but with sportier designs.     

The C 200 Coupé is powered by a 1.5-litre four-cylinder engine with a starter/alternator combination of 48V, introduced as an EQ (electric intelligence) Boost that adds 13hp (10kW).

The new engine provides a maximum power output of 184hp (135kW) that rushes the car from standstill to 100kph in 7.9 seconds. It has a top speed of 239kph.

The C 300 Coupé is equipped with a 2.0-litre engine which delivers 258hp (190kW) and a maximum torque of 370Nm, capable of going from zero to 100kph in six seconds and a top speed of 250kph.

The sportiest variant of the C-Class features the AMG Line exterior that includes the diamond radiator grille with pins in chrome, plus an AMG-specific front apron with new geometry, sporty air intakes and a chromed trim element.

Magma grey or black is available as new interior colours for the C-Class Coupé.

The centre console is also characterised by new optional materials — open-pore brown walnut or open-pore anthracite oak.

The seats come with red or black colour options to heighten the sporty ambience of the cabin.

The C 200 Coupé and C 300 Coupé are priced at RM346,888 and RM416,888 (on-the-road without insurance) respectively.

In comparison to the new C-Class sedans, the C 200, C 300 and AMG C 43 are tagged at RM259,888, RM304,888 and RM421,888 (on-the-road without insurance) respectively.

The C-Class range has been the main volume driver for the local unit of the German luxury carmaker.

The company sold about 3,500 units of the C-Class for the first nine months of this year, or more than 30%, out of the 10,143 cars delivered during the period.