TaylorMade Golf Co has appointed MST Golf Sdn Bhd as its exclusive distribution partner in Malaysia and Singapore, effective Oct 1, 2018.
The announcement was made at TPC Kuala Lumpur (TPCKL) on Oct 10, with dealers and media from both countries hosted by the new distributor.
The event took the form of a “town hall” meeting with all existing dealers, as part of TaylorMade and MST Golf’s efforts to minimise any disruption to dealers’ business, especially during the transition period from TaylorMade’s subsidiary business to distribution operation. It also provided an open dialogue platform for the brand and the new distributor to address dealers’ questions and concerns.
TaylorMade’s management team, led by Mark Sheldon-Allen, VP/MD of TaylorMade Japan and Asia, expressed sincere thanks to all dealers for their support, especially during the transition period.
“Given their experience and strength, passion and support for golf and the TaylorMade brand, we are excited to be working with MST Golf as our strategic partner for the Singapore and Malaysia markets,” said Sheldon-Allen. “We really look forward to growing and taking TaylorMade to the next level in these markets.”
A new TaylorMade team has been set up under MST Golf’s wholesale division to manage the brand and distribution.
“Our wholesale division manages regional distribution and is managed above MST Golf Retail,” said Ng Yap, CEO of MST Golf. “The new TaylorMade team will manage the brand and service dealers, including MST Golf Retail, in the same way TaylorMade Adidas Golf did when they were managing as a subsidiary company.”
TaylorMade took the opportunity during the event to launch three new products: GAPR, a new Rescue Iron with three distinct heads; M Gloire Driver, a premium model from Japan, now part of the M family of products; and P760 Irons, players irons with enhanced forgiveness properties.
Also during the event, TaylorMade players competing in the 2018 CIMB Classic at TPCKL, dropped by to meet the dealers.
All dealers were provided with hospitality passes to the CIMB Classic, to enjoy the only PGA TOUR event in South-East Asia.