Hilton targets middle-income market with Garden Inn brand


Hilton Malaysia plans to use its Garden Inn brand to tap into focused-service hospitality versus its more commonplace full-service hotels in Malaysia.

Hilton Malaysia regional GM Jamie Mead said the Garden Inn brand’s focused service is an answer to the increasing trend of savvy and middle-income travellers.

“Through focused service, inviting social spaces and high-end amenities; all of which the Garden Inn brand offers in high quality yet affordable accommodation, we plan to fill the dynamic guests’ expectations,” he said at the launch of Hilton Garden Inn Puchong yesterday.

Focused service fills the gap for middle-income business travellers, unlike the limited-service hotels which are simple in amenities and targeted for low-income or budget-conscious travellers, and the full-service hotels with luxurious amenities and high room fares.

The group’s expansion in Puchong follows its first Garden Inn in Jalan Tuanku Abdul Rahman in Kuala Lumpur which was launched earlier this year, owned by the Royal Group Capital Pte Ltd.

Mead said the Garden Inn establishment in Puchong is specifically dedicated to the new-age, savvy business traveller who is always on-the-go, but finds it important to connect to the surroundings.

“We are committed to fulfilling and delivering beyond the expectations of this dynamic segment of mid-income travellers, with a clear focus on the guests’ needs and preferences,” he said.

He added that Puchong was chosen because it is shaping up to be the next hotspot for multinationals and local information and communications technology companies, as a few notable landmarks include the Puchong Financial Corporate Centre and MSC Cyber Centre.

“As one of the fastest-growing suburbs and an up-and-coming business and lifestyle hub in Malaysia, we see significant potential in Puchong as the destination for modern-day business travellers,” he said.

The hotel is a part of the Millenia City, a masterplan for a fully-integrated township with both commercial and residential properties by Millennium Land Sdn Bhd.

It is also part of Hilton’s plan to double its hotel presence in Malaysia on the next three to five years, and adds one more property and 255 rooms to the Hilton group’s present portfolio of nine hotels in the country.