Waze Malaysia has appointed a new country manager. Kelvin Sim is its new head and will be responsible to manage local advertising and marketing services while leading more initiatives to help improve driving conditions in Malaysia through various initiatives such as the Waze Connected Citizens Program.

 

Previously Sim was involved in multiple industries for over 18 years, from being a part of a local radio boom and charting marketing strategies for a bank as well as telecommunications providers.

 

“Beyond offering great insights on drivers and helping businesses grow, we see our roles as fulfilling a bigger mission to empower communities with the tools and insights they need to build safer and more efficient cities, improving people’s lives and empowering them to be part of something more meaningful,” Sim said in a press release on Monday.

 

The Waze local community, which registers 5.9 million monthly active users, including 300 volunteers in its Map Editors community who share road insights and update Waze maps for users.