By SHAHEERA AZNAM SHAH / photo credit: Proton
PROTON Holdings Bhd has launched an online booking platform to ease the purchasing process for its latest Proton X70 sport-utility vehicle (SUV).
In a statement, the national carmaker said the platform is available on the company’s official website and had been live since 10 am yesterday.
“Following the preview of its connectivity and technology features to the media on October 11, the Proton X70 set another benchmark by being the first Proton model that can be booked online.
“With an embedded eSIM card; Wi-Fi connectivity; preloaded apps offering services like online radio, online music, navigation and weather forecasts; as well as advanced voice recognition software, Proton’s first SUV is perfectly suited to launch the service,” it said yesterday.
Proton Holdings distribution arm, Proton Edar Sdn Bhd chief executive officer Abdul Rashid Musa said the additional purchasing platform was influenced by the current consumer preferences and market trends.
“Proton believes that it is the right to offer an online booking facility to our customers. The company has also decided to reward those who make a booking prior to the launch of the Proton X70.
“This will come in the form of special gifts for all early birds regardless of whether they booked their unit online or at our outlets,” he said in the statement.