Tesla boosts HK chargers to help stem slide in sales

By BLOOMBERG

BEIJING • Tesla Inc is beefing up its vehicle charging infrastructure in Hong Kong to help lure back customers after an end to the city’s tax breaks caused sales to plunge.

The two-level, 50-stall Destination Charging facility in Kowloon Bay can provide full charge to a car battery in a few hours, according to a company spokeswoman. It takes as long as 10 hours at Tesla’s Destination Charging sites to top up juice in the cells, whereas it takes about 90 minutes at Supercharger stations.

Destination charging facilities are ideal for people working, living or shopping in the area, according to the spokeswoman.

Superchargers, an option while on the road, can charge 50% of the battery in around 20 minutes, she added.

The Palo Alto, California-based carmaker believes charging stations are key to boosting sales of electric vehicles (EVs), and the backbone has been a crucial reason for its gains in mainland China, where it hasn’t received any subsidies.

Since Hong Kong’s administration scrapped tax incentives for private-use EVs in April 2017, Tesla has managed to sell just 40 cars through February, compared to 2,939 sold in March last year.

“As part of Tesla’s commitment to Hong Kong, we continue to expand charging footprint all over Hong Kong, Kowloon and New Territories,” the carmaker said in an email yesterday, adding that the recently opened facility would be the biggest destination charging location in Asia Pacific.