By KEVIN WONG / Pic By TMR File
Honor, a smartphone e-brand under Huawei Group, has collaborated with Suriana Welfare Society Malaysia in a project that is expected to empower and inspire the younger generation.
Honor Malaysia head George Zhao Zhiwei (picture) said the brand, considered as a young, innovative and trend-setting name, also aspires to offer a new digital experience for consumers.
“Together with Suriana, we aim to empower and inspire the youth to live in the moment, take risks, fall and get back up, as well as to be brave,” he said after the launch of the Honor 8X in Petaling Jaya yesterday.
The initiative between Honor and Suriana is driven through art with the theme “The Braves”, which encourages the public to join a good cause by completing a masterpiece.
The campaign is also in line with Suriana’s role as a non-government, not-for-profit child protection organisation which promotes and protects the rights of children.
“We are aiming to co-create a new lifestyle with the next generation by listening, sharing ideas, as well as celebrating each moment with them,” Zhao said.
Meanwhile, the leading mobile device e-commerce brand unveiled its brand-new mid-range smartphone, the Honor 8X in Malaysia.
The device, priced under RM1,000, sports a 6.5-inch full HD+ display that pushes a resolution of 2340×1080 pixels.
Additionally, it has a 2.5D double texture aurora glass body and gets a 91% screen-to-body ratio, while being powered by Huawei’s Kirin 710 Processor and GPU Turbo for better gaming experience.
The Honor 8X has 4GB of RAM and 128GB of internal storage which is expandable via a microSD, and runs on a 3750mAh battery that charges via a micro USB port.
The Honor 8X camera houses a dual artificial intelligent (AI) rear camera set-up that comprises a 20-megapixel (MP) primary sensor and a 2MP secondary sensor for bokeh effects. It also has an AI-assisted Night mode similarly to the Huawei P20 Pro.
The device’s front camera sports a 16MP set-up that is suitable for selfies, where it also has been enhanced with AI photography features.
“I am confident that the Honor 8X would be the No 1 top-selling midrange smartphone for 2018,” Zhao said when asked about the device’s sales performance.