Mercedes-Benz Malaysia steps up used-car biz

By RAHIMI YUNUS / Pic By TMR File

MERCEDES-BENZ Malaysia Sdn Bhd (MBM) is stepping up its game in the used-car segment with the launch of a new pre-owned centre.

MBM president and CEO Dr Claus Weidner said the company is focusing more on the pre-owned segment to tap into the increasing business opportunity in the local automotive market.

“Pre-owned is one of the focus areas for us to broaden our business spectrum. It is a growing business in Malaysia’s automotive market and we want to provide the best customer experience,” he said at the launch of the new standalone certified pre-owned centre operated by Hap Seng Star Sdn Bhd in Puchong, Selangor, yesterday.

The Mercedes-Benz certified programme provides checks on vehicles that are not older than six years and clocks less than 125,000km through a 215 multiple-point inspection before receiving the stamp of approval.

Weidner said Mercedes sold about 5,000 used cars last year and half of that, or some 2,500 units, were Mercedes certified.

The German premium carmaker saw one out of five cars delivered to customers in the country is a certified preowned vehicle.

The RM41.6 million facility, which is MBM’s largest preowned centre in Malaysia, has a built-up area of 46,210 sq ft and ables to house more than 100 cars at any one time.

The centre largely sells Mercedes demo cars at the price of — for instance, RM175,000 for a certified A-class model, RM288,000 (E-Class) and RM458,000 (S400) — depending on the age and mileage.

It is equipped with a cafe, children’s playground and a section that sells the company’s lifestyle products.

Currently, MBM has another standalone used-car centre in Klang, operated by dealer NZ Wheels Sdn Bhd.

Weidner said MBM is looking to expand the used-car centre across other retail partners depending on their dealership size and location.

Meanwhile, MBM and Hap Seng Star have introduced the Young Star Agility Financing Programme, which offers financing and insurance solutions for customers who seek to buy a certified Mercedes pre-owned car, in conjunction with the launch of the centre.

Hap Seng Star will also hold the Mercedes-Benz Certified Carnival on the weekends of Oct 6 to Oct 14, for visitors to check out the certified preowned cars.

Customers will stand a chance to win prizes for a booking made until Nov 30 this year.