by SHAZNI ONG
DiGi Telecommunications Sdn Bhd has revamped its digital services via a lifestyle rewards app, MyDigi Rewards, as part of its effort to capture a bigger market share among all the telco rivals.
DiGi CMO Loh Keh Jiat said the new app is expected to offer customers exciting deals and experiences from an expanding list of partners.
He said the revamp would place importance on quality connectivity and value for money offerings, which would also help DiGi to remain relevant in its digital services.
“We started the MyDigi journey two years ago. It started as a self service and there were reward elements when we first launched the MyDigi. However, it wasn’t that organised.
“Since then, there have been a lot of learning and a lot of users. We’re now taking the platform to the next level,” he told the press at the launch of the app in Subang Jaya yesterday.
Loh added that MyDigi is one of the digital services that is relevant as it is more engaging for their customers to connect with their brands.
“Touching on rewards, we don’t think we can do it by ourselves. This is just the beginning of not only engaging our customers, with more merchants now onboard, we also be able to bring and open up the relevant brands,” he said. Through the MyDigi Rewards app, all 11.7 million DiGi customers will have access to thousands of deals and rewards offered by more than 500 brands and partners across 7,000 locations nationwide.
The products include various categories such as food and beverage, shopping, travel, entertainment, wellness and many more.
The app also introduces a new membership tiering system (yellow, gold and platinum), where DiGi customers can earn points to unlock and move up the tier, giving them access to redeem more rewards including tier-exclusive deals.
For every ringgit spent on their postpaid bills or prepaid reloads, customers will earn one DiGi point.
These DiGi points will then be accumulated and customers will be upgraded to the next tier upon earning enough points.