ECS optimistic of DJI drone sales post SST

The difference in the prices prior to the GST-free period and post SST is marginal, says CEO


ECS ICT Bhd remains upbeat the re-implementation of Sales and Services Tax (SST) would not impact the sales of DJI drones in Malaysia despite higher prices.

ECS, an information and communications technology (ICT) distributor, is the authorised distributor and service centre for DJI products.

“Our products will definitely see some price increase with the SST,” ECS CEO Soong Jan Hsung told The Malaysian Reserve at the launch of DJI Mavic 2 Pro and Mavic 2 Zoom civilian drones in Petaling Jaya yesterday.

He added that the difference in the prices prior to the Goods and Services Tax (GST)-free period and post SST is marginal.

“The difference is between 3% and 5% depending on the products. That said, I do not think the increase will impact our sales, as before the SST was implemented, there was a rush of consumers purchasing our products.

“I believe after some time, the public will get used to the new pricing and things will be back to normal,” he said.

Soong said sales for DJI drones increased between 20% and 30% in the three tax-free months prior to the role out of the SST.

“Sales soared in the last two weeks of August before SST was re-implemented,” he said.

In terms of sales performance for soon-to-launch DJI Mavic 2 Pro and Mavic 2 Zoom, he said it would be difficult to gauge any estimates, but response so far has been overwhelming.

DJI global communication director Kevin On said industries are using drones innovatively to improve productivity and services.

“For example, drones are often used for security and border control, as well as for traffic monitor or even for search and rescue missions.

“It is not our role to depict how various industries use our drones as we are here to provide them the platform and technology,” he said.

DJI is now building an ecosystem to help industries utilise and maximise the technology to enhance and improve productivity.

“Instead of telling them (industries) what to do, we are looking to collaborate with them.

“In the past couple of years, we have collaborated with Komatsu Ltd, which purchased 1,000 drones that were customised for construction purposes,” he said.