Lazada remains the leader in Malaysia’s e-commerce


Lazada maintained its position as the top e-commerce player in Malaysia with an average online traffic of 27.9 million visitors, the highest number recorded in the second quarter of 2018 (2Q18).

Meta-search platform iPrice’s Map of E-commerce data for 2Q18 showed that competitor Shopee inched closer to Lazada’s record with 12.3 million visitors compared to the previous quarter.

11street was listed in third spot with 6.4 million visitors, followed by Lelong with 5.2 million visitors and Zalora with 1.8 million visitors.

In 1Q18, Lazada registered an average online traffic of 48.4 million visitors, followed by Shopee in second with 13.7 million visitors, 11street with 13.2 million visitors, Lelong with 9.6 million visitors and Zalora with 2.5 million visitors.

iPrice said Lazada was prominent in the headlines in 1Q18 as the company saw an increased commitment from Alibaba Group Holdings Ltd which pumped in an additional US$2 billion (RM8.19 billion) investment into Lazada.

“This probably spurred Lazada’s growth in 1Q and is expected to maintain its lead for the rest of 2018,” iPrice stated.

Meanwhile, Lelong maintained its position as the leading Malaysian-based e-commerce platform.

GoShop and Hermo also remained in the top three list with 818,000 and 758,500 visitors respectively. Fashion Valet jumped from the top eight position in 1Q18 to top four in the quarter under review, with 438,000 visitors recorded.

CJ Wow Shop also remained in the top five Malaysian-based platform with 332,000 visitors recorded.