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Digi launches virtual phone system Omni

Rajan (centre) and Omni product lead Eddy Han (right) with the Omni team at the launch yesterday. Rajan says DiGi is open for discussion to be a last-mile broadband service provider


Digi Telecommunications (Digi) has launched an affordable enterprise virtual phone system called Omni, largely targeting the thousands of small and medium-sized enterprises (SMES) and start-ups in the country.

Unlike complicated and expensive office phone systems, Omni which is ‘PBX 2.0’, can turn any smartphone into a call centre. It is managed by an app on the smartphone and a web dashboard.  

Its Chief Digital Officer Praveen Rajan said the company has started helping SMES to digitise with iFleet and vcash, and Omni’s launch would strengthen Digi’s proposition to be the trusted digital partner for small businesses in the country.

“We see a clear market opportunity for us to leverage on our connectivity and network infrastructure to continue offering affordably priced, advanced digital solutions for SMEs to grow their business.

For the 907,065 SMEs nationwide , Omni bridges the gap between investing in an expensive traditional phone system with limited re-routing options and missing incoming calls, as well as potential sales opportunities,” he said during the launch of Omni yesterday.

Omni will benefit SMEs, startups, business and social groups.

Customers can start using Omni from as low as RM60 per month, and unlike conventional plans in the market, there are no contracts to be tied down to.

Omni also comes with a fixed line prefix, doing away with the need to share personal mobile numbers for business purposes and enabling its users to project a more ‘business credible’ way of working.

Customers do not have to sign up to Digi in order to use Omni, and the Omni virtual phone system is not tied to any Digi Prepaid or Postpaid plan. Anyone can subscribe to Omni, the company said.

Customers can utilise the Omni web portal to manage their business phone system such as determining their business hours, sub-accounts and call rerouting structure; tracking usage, activities and managing their subscription and set their virtual assistant message, extensions and numbers.

Other key benefits include the ability to monitor real-time activities via an online dashboard, route calls intelligently and set up to 50 smartphones to ring in sequence or simultaneously.

The Omni mobile app transforms team smartphones into a call centre.

Team members can receive incoming calls and make outgoing calls through the fixed line prefix; send business SMSes using the fixed line prefix and record, transfer or listen to incoming and outgoing calls.