DNeX explores halal hub in Philippines

The online trade facilitation provider joins other Malaysian-based companies, putting to greater use their expertise on the halal front


Online trade facilitation provider Dagang NeXchange Bhd (DNeX), partly looking at cracking open new revenue pathways abroad, is scouting for opportunities to develop a halal hub in the Philippines.

Under pressure at home as the Malaysian government begins reviewing a broad range of contracts to various companies, DNeX wholly owned subsidiary, Global Market eCommerce Sdn Bhd (GMeC), has signed an agreement to develop a halal hub in the City of Naga.

“Earlier this year, we pledged to work together with our Philippine partners for the development of the halal hub,” DNeX executive deputy chairman Datuk Samsul Husin said in the statement.

DNeX currently operates GoHalal eMarketplace for the halal industry, which is accessible via a web portal.

The company said it is taking the halal industry online, where companies or individuals can get suppliers or buyers for their products and services, as well as obtain and exchange information on the industry in a few clicks.

Essentially, DNeX joins other Malaysian-based companies that are looking at putting to greater use their expertise on the halal front.

In the recent months, Kontena Nasional Bhd had also begun flexing its halal accreditation to expand its reach to China. The end-to-end halal logistics services provider is working alongside other subsidiaries from Malaysian conglomerate MMC Corp Bhd to form what is being called the Halal Silk Route initiative.

The initiative began with promoting and supporting small and medium enterprises (SMEs) on a trade mission to Weifang, China, with the maiden voyage leaving Northport in April.

On its part, DNeX is looking at the opportunity to implement the overall initiatives for the halal hub, inclu- ding the development of blueprint, systems and framework for the hub.

These involve halal trade and import-export ecosystem, halal logistics and supply chain, halal market-place, halal governance, certification and compliance, halal verification rapid test kit, and halal track and trace, it said in a statement.

The agreement is undertaken in cooperation with the Department of Education Division of Naga City and the local government of Naga City of the Philippines.

In addition, DNeX said it will be providing halal-related training, as well as marketing internationally all certified halal products within the halal hub. It will also be involved in the establishment of a halal accreditation centre for the hub.

Other DNeX officials present at the recent signing ceremony were GMeC executive chairman Mohamed Hazli Mohamed Hussain and GMeC director Datuk Seri Muhamad Khanafi Husin. Representatives from the Philippines included Naga City Mayor John G Bongat.

“Naga City, through this partnership, aspires to tap into this business segment which is expected to grow, as the concept of halal takes on a stronger foothold. When the halal ecosystem within our halal hub is operational, we also plan to connect with other halal hubs worldwide,” said Bongat in the same statement.

In a recent report, a DNeX senior official had said the company is not worried about the status of its on-going contracts, despite concern that the present government intends to probe into all projects related to the previous administration.

DNeX group MD Zainal Abidin Abdul Jalil had expressed confidence that the company will retain all existing contracts related to the government.

“The government has been reviewing everyone’s contracts. However, we are not worried as we are seen as a technocrat-driven company. I think it’s a good thing. I believe that the opportunity to participate when there is an open tender is an advantage,” he told reporters at the DNeX AGM in Kuala Lumpur last month.


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