by BERNAMA / graphic by TMR
ASIA’S leading low-cost carrier, AirAsia Group Bhd, yesterday launched its new inflight digital marketplace, “OURSHOP”, with its first official airport partner Plaza Bali Duty and Tax Free, Jakarta.
Group CEO Tan Sri Dr Tony Fernandes said the digital platform will connect AirAsia’s 80 million guests — projected for this year — to a vast range of airport, high street and local specialist retailers at competitive prices.
He also said OURSHOP offered travellers with a convenient shopping experience with cashless transactions and multiple delivery options from the airport, onboard to downtown in-store collections and home delivery, all of which will be rolled out in phases.
“What used to be a 20-minute shopping experience as travellers rush to their boarding gates is now 365 days of shopping indulgence,” he said in a statement yesterday.
Consumers can earn and redeem AirAsia BIG Loyalty points each time they shop on OURSHOP which can be used to transact on all AirAsia platforms.
The more miles travelled and items bought, the more points earned, creating a cycle of value.
Shoppers will also have the option to shop with BigPay, enabling shopping across currencies without foreign-exchange disadvantages and expensive credit card fees. Meanwhile, AirAsia’s vast marketing machine of multiple consumer touch-points along the travel journey, including online booking, social media, check-in, boarding gates, onboard WiFi and arrival, will give retailers a greater exposure and competitive advantage.