The 2-storey retail outlet, located along the Federal Highway, also houses an Indoor Technical Golf Centre

MST Golf Sdn Bhd, the No 1 retail golf chain in Malaysia, has opened a new flagship superstore along the Federal Highway in Petaling Jaya, Selangor.

As the fastest growing retailer in South-East Asia, MST Golf’s new expansion project covers an area of 15,000 sq ft, making it their largest to date.

The store comes with an Indoor Technical Golf Centre in a two-storey standalone building facing the Federal Highway. The new store is part of a 51,000 sq ft building, embraced by its sister company Sports Direct International plc which absorbs 36,000 sq ft, making them by far the biggest sports and golf outlets in Malaysia.

As one enters the store, there’s the apparel section on the left, equipment on the right and accessories down the middle.

The apparel brands include Calvin Klein Golf, Adidas Golf, Under Armor, Nike Golf, Puma, Cutter & Buck, FootJoy, Antigua, Bell & Page, PGA (Professional Golfers’ Association) Tour, LPGA (Ladies Professional Golf Association) and Annika, who have their own concept areas showcasing their latest fashion and performance gear.

The equipment section features the widest selection of all major brands including TaylorMade, Titleist, Wilson Staff, Ping, Callaway, Cobra, Honma, Mizuno, Yamaha, ONOFF, GIII, XX10 and PRGR.

Each brand is represented by its own shop concept, highlighting products and technology. There’s also an 8m putting green surrounded with a full range of putters and wedges, including Scotty Cameron, Vokey and Cleveland.

There are two club-testing bays, fully equipped with GC 2 launch and TV monitors. Here customers can test any of the clubs and seek analytical data before purchasing.

The footwear wall is in a prominent location in the store and showcases a wide selection of golf shoes with brands like Under Armour, FootJoy, Adidas, Nike, Mizuno, Puma, Skechers and Stuburt.

There’s also a dedicated wall displaying premium golf bags, including MU Sports and OUUL — two popular Japanese names marketed exclusively in Malaysia by MST Golf.

A walk up to the first floor brings one to South-East Asia’s largest indoor golf tech centre for club fitting and services, as well as golf lessons.

This floor, dubbed the Golf Tech Shop, is home to a TaylorMade Performance Centre, Titleist Performance Centre, Mizuno Performance Centre and Ping Performance Centre, with each brand accommodating a fitting bay.

In addition to the four brand performance centres, the Indoor Technical Golf Centre is also the official custom fitting centre for PXG, Honma, Callaway, ONOFF LABO, Yamaha, Miura, Royal Collection and SeeMore, each with its own counter display. There are also two com- mon fitting bays catering for these premium brands.

All fitting bays are equipped with GC QUAD technology, widely regarded as the best launch monitor for club fitting and analysis.

There’a putter fitting studio with three putting stations, using the Only Green system and comes with a putting surface and adjustable green slope. This studio is fully equipped with GC QUAD, Essential Putting Analysis, Laser Optic, Perfect Putter and Chameleon Camera for analysis. Lessons are also available here.

The two Teaching Suites serve as a VIP Fitting Studio and are equipped with GC QUAD, Balance and Sensor Plate, Chameleon3 Camera and Swing Catalyst for full swing and video analysis.

Golf professional Sergio Dias, a Portuguese national, is the lead pro that heads the centre and conducts lessons.

Professional fitters and club-makers Mark Lennox, Geronne Nero, Nicholas Leong and Azfa Hafiz are on hand to also assist.

“We are excited about this new development,” said MST Golf MD KP Low. “It’s a huge undertaking and we are happy to say that our customers and ilovegolf members can come to a superstore where everything they might need can be found in one place.”