Mega events in the Mideast to attract heavy furniture demand

By NUR HAZIQAH A MALEK /Pic By TMR

Malaysia External Trade Development Corp (Matrade) plans to explore logistics options for furniture exports to the Middle East and North Africa for the upcoming FIFA World Cup 2022 in Qatar and Dubai World Expo 2020.

Matrade lifestyle and life sciences director Abu Bakar Yusof (picture) said for the next three months, logistics is preparing for the Index Exhibition in Dubai, which runs from Sept 16 to Sept 18, 2018, as a prelude into the mega events.

“The upcoming mega events such as the World Cup and Expo is anticipated to attract heavy furniture demand, therefore, we will kick-start our exports into the Middle East through the Index Exhibition as an emerging market in furniture exports,” he said at the media briefing in Kuala Lumpur yesterday.

Marrybrown restaurant chain also has similar plans on leveraging in the upcoming Olympics 2020 to become the first halal food chain in Japan, as previously reported by The Malaysian Reserve.

According to Abu Bakar, he targets the participation of 25 to 30 local companies in the upcoming Index Exhibition.

“By actively participating in international exhibitions, it will expose local companies to international designers. At the same time, they will be able to diversify their knowledge and increase international competency through learning,” he said.

Among premium products from Europe, the Index Exhibition will also feature designs as well as products from around Asia.

Abu Bakar said Matrade must also utilise online platforms in order to boost its export sales.

He said Matrade works with 14 e-commerce marketplaces, among them are Alibaba, Amazon and eBay.

In 2017, furniture exports went up 6.4% to RM10.14 billion.

The country largest furniture exports are wooden furniture at 80% followed by seats, seat parts and metal furniture.

The National Timber Policy has set the export target at RM12 billion for 2020.