By TMR / Pic By AFIF ABD HALIM
PROTON Holdings Bhd intends to maintain selling prices of its vehicles, regardless of any change in policy on the Goods and Services Tax (GST) by the government.
As such, the automaker has launched an initiative called Proton Price Guaranteed, in tandem with its other sales promotions for the rest of May till June 30, 2018.
Proton, which is now 50.1%-owned by DRBHicom Bhd and 49.9% by China’s Zhejiang Geely Holding Group Co Ltd, said should there be a reduction in prices during the promotion period, it will reimburse the difference to the customer in the form of service vouchers.
“If prices rise instead, customers will not be asked to pay the difference between the new and old price, provided their cars have been registered before the end of June.
“If the abolishment of the GST is not made by the end of June, Proton will review its pricing initiative with a view to extending it,” the company said in a statement yesterday.
Its VP of sales and marketing Abdul Rashid Musa said the company is supportive of the government’s efforts to reduce the cost of living for the people.
“We would like to make this gesture to cushion our customers from any possible increases in car prices or reimburse them the difference if prices fall,” he added.
The impending decision on the GST raises concern that consumers may hold back on purchasing and registering new cars in anticipation of a possible reduction in car prices when the new ruling comes into effect.