Honda Malaysia sold 24,100 cars in 1Q18

The central region contributed the highest sales — 48% of total volume between January and March

By RAHIMI YUNUS / Pic By TMR

Honda Malaysia Sdn Bhd has sold 24,100 cars in the first quarter of 2018 (1Q18), retaining its leading position as the top non-national car brand in Malaysia and second place in overall total industry volume.

The Japanese carmaker said in a statement yesterday the central region contributed the highest sales — 48% of total volume to more than 11,500 units between January and March 2018.

Selangor recorded the highest sales portion at 29% with over 6,900 units sold.

Following its popularity in the central region, Honda Malaysia has opened its first 3S (sales, service and spare parts) centre in Banting, Selangor, to meet the growing demand.

Honda dealer Banting Star Sdn Bhd has invested RM15 million into the new 23,250 sq ft building that houses 16 bays, where 11 for service bays, three for general repairs and two for tyre services to accommodate up to 44 cars per day.

“This new Honda 3S centre will provide easier access for the convenience of our customers in Banting area. Banting Star’s strong commitment towards Honda, especially in placing customers as their utmost priority, is highly commendable. We are pleased to note that their focus is aligned with Honda’s principle of Joy of Selling and Joy of Buying,” Honda Malaysia MD and CEO Toichi Ishiyama (picture) said in the statement.

This year, Honda Malaysia is expected to launch two new models, including the recently unveiled Honda Odyssey.

Since its establishment in 2003, Honda Malaysia has sold more than 730,000 units of vehicles from its 96 dealerships nationwide.

The company has captured 19% of the market share in 2017, up 3.2 points from 2016.

This year, Honda Malaysia targets to sell 109,000 units on the back of the anticipated competitive market.

The carmaker, which is popular with the Civic, CR-V and Accord models, expects to capture about 18% of the total market share with an internal projection of 600,000 TIV this year.