BY FARA AISYAH / Pic By TMR
Mah Sing Group Bhd has introduced its mobile application “MY Mah Sing” with the aim of enhancing the lives of its customers as property technology is rapidly changing the industry’s conventional way.
“From the moment purchasers sign the sales and purchase agreement to the moment they receive the keys to their unit and start a home, the companion app offers a plethora of services that enhances the customers’ journey every step of the way.
“The launch of the app is very timely as a number of Mah Sing’s properties will be handed over in 2018, and I expect at least 70% of buyers of each project will subscribe to this app,” group strategy and operations director Lionel Leong told reporters at the launch of the app in Kuala Lumpur (KL) yesterday.
As Mah Sing is focusing on affordable housing, especially for first-time home buyers this year, Leong expects most of the buyers to be tech-savvy millennials.
Among the projects to be delivered by this year include Southville City’s Savanna Executive Suites in KL South,
Lakeville Residence in Jalan Kuching, D’Sara Sentral in Sungai Buloh, and Greenway and Eden in Johor.
As of Monday, MY Mah Sing app gained 800 active subscribers. It was less than a week after Mah Sing sent notifications to its existing buyers.
Leong said as the developer moves into a digital-focus era, change is essential to ensure continuous growth of an organisation.
Thus, Leong believes Mah Sing is moving in the right direction with the introduction of its new app.
Moving forward, Mah Sing’s clients who are collecting their keys will be able to utilise a number of the app’s features, including the integrated vacant possession (VP) scheduler, which allows customers to set a time with Mah Sing’s customer service team for the VP process.
The app also provides information on the surrounding area for new residents to find nearby hotspots, including eateries and entertainment places.
The app also entitles new homeowners to special rewards such as regular promo codes from appointed merchants and priority invitation to Mah Sing’s events and launches.
The Malaysian Reserve previously reported that Mah Sing maintained its sales projection of RM1.8 billion this year, to be fuelled by more well-planned mass market residential projects priced below RM500,000.
The company registered RM1.88 billion sales last year.
Mah Sing group MD Tan Sri Leong Hoy Kum said 74% of its 2018 sales target consists of residential units priced below RM500,000.
“We focus on developing quality homes in strategic locations at an affordable price. The price will depend on the location,” he told reporters on the sidelines of Invest Malaysia 2018 conference in January.