Proton gets 170 applications for 3S/4S upgrade exercise

The company says 61% of the applications have been approved for the upgrade


Proton Holdings Bhd has received 170 applications from new and existing dealers who are interested to upgrade their facilities from 1S (sales) or 2S (service and spare parts) to a full-fledged one-stop centre of 3S or 4S (sales, service, spare parts and spray paint) within three months.

The company said in a statement yesterday, that 61% of the applications have been approved for the upgrade.

“Within three months of the company announcing a one-of- its-kind scheme for dealers to upgrade or new investors to build 3S or 4S centres, Proton has received 170 applications, with 82 of them potentially approved for the upgrading exercise,” it said.

The upgrade exercise is part of Proton’s initiatives to ensure a successful turnaround as well as a successful synergy, following the acquisition of 49.9% of its shares by China’s Zhejiang Geely Holdings Group Co Ltd (Geely).

“The 66 applications have been duly evaluated and approved with the rest of them being thoroughly reviewed to ensure adherence to a set of requirements and criteria.

The company aims to reach 109 one-stop Proton centres in the country.

“Proton is optimistic in achieving its target for the dealers’ network upgrading exercise for 2018, which is in time for the launch of the new SUV — the Boyue, and in line with the set target of the different phases of the upgrading plan until 2020,” it added.

Slated for production by the fourth quarter this year, the SUV Boyue will be equipped with a smart voice recognition feature as well as a 360-degree 3D camera.

Safety wise, the SUV will be featured with adaptive cruise control and automatic emergency brake assist.

According to Proton, it has also taken the action to enhance the overall product quality of the current range models.

Proton will be adopting Geely’s product quality audit scoring system which is an adaptation of the system used by Volvo cars — Geely’s subsidiary.

“The system has helped to identify issues and resulted in strengthening of audit scores across all models,” it said.

Proton’s product quality has been questioned through-out the years in the automotive industry.

Problems such as noisy sound from dashboards and idle power windows are among the complaints received by the national car maker.

“More initiatives are expected this year as Proton works towards building cars that match the quality of premium car manufacturers,” it added.

Proton, meanwhile, is offering zero percent financing for the first year to buyers of the Iriz, Ertiga and Exora models for a five-year loan tenure ship with Hong Leong Bank Bhd.

“All these efforts aim to improve sales volume, rises after-sales service levels and rebuild trust between car buyers and the brand,” it said