by NUR HAZIQAH A MALEK / pic by HUSSEIN SHAHARUDDIN
Petronas Dagangan Bhd (PetDag) intends to upgrade 200 of its petrol stations cum convenience stores, turning them into one-stop centres complete with banking and billing facilities.
PetDag retail business head Aadrin Azly (picture) said customer experience and convenience is the cornerstone of its current upgrade strategy.
“We are just an industry player and we want to sell convenience, so we plan to turn our stores into one-stop centres, where customers can pay their bills and do banking as well.
“We also plan to increase the number of upgraded stores from 12 to 200,” he said at the company’s Mesra Bonanza campaign launch last Friday in Kuala Lumpur.
He added that PetDag is still in the progress of refurbishing its stores, stating that a few has been worked on, while accepting feedback from customers.
“The transformation is still ongoing and through this, we’ll roll out more features that we can implement through customer feedback,” he said.
Aadrin said the company has a few more things lined up for the year.
“We began executing upgrade works last year and we’ve got many things lined up such as loyalty programmes, more campaigns like this and definitely catering to environment-conscious customers,” he said.
According to Aadrin, the company has 66 electric-vehicle stations to support its flattish oil sales.
The company’s latest nationwide campaign called Mesra Bonanza is open to all Mesra cardholders, from April 16 to Dec 31 this year.
The campaign offers 165 monthly prizes to customers who spend at least RM30, while a minimum spending of RM500 is required to be eligible for the 44 bi-monthly grand prizes. For those who wish to win the all-expenses paid F1 live viewing overseas, customers are required to purchase RM500 worth of Petronas Primax 97 within two months.
Also present at the launch were marketing for retail business head Abang Jimmy Abang Mordian, campaign ambassador Nabil Ahmad and celebrity power couple, Awal Ashaari and Scha Alyahya.
PetDag’s net earnings for its financial year ended Dec 31, 2017 (FY17), stood at RM1.59 billion versus RM944.61 million in FY16.