The collaboration is expected to enhance access to the arts and culture sector, as well as grow the exports of the industry
By NUR HAZIQAH A MALEK / Pic By ISMAIL CHE RUS
The Cultural Economy Development Agency (Cendana) will focus on small-to-mid-scale touring work from performing arts, visual arts and independent music for its Mobility Funding Programme (MFP).
“The mobility funding supports local artists to participate in international festivals, exhibitions, trade fairs, biennials, conferences, among others, to support our artists’ in nurturing relationships and developing new markets and audiences for their work,” Cendana founding CEO Izan Satrina Mohd Sallehuddin said at the collaboration announcement with Malaysia External Trade Development Corp (Matrade) in Kuala Lumpur yesterday.
Cendana aims to begin its call for Mobility Funding Programme applications on April 25, 2018.
The collaboration is expected to enhance access to the arts and culture sector, as well as grow the exports of the industry.
Izan Satrina said the country has an abundance of arts and stories to tell the world, but its artists are lacking in tools and support.
“Not only do we play a role in enabling our artists, but we are also synergising with government agencies like Matrade to benefit wider art and culture community,” she said.
Matrade CEO Dr Mohd Shahreen Zainooreen Madros (picture) said the trade promotion agency has always supported the local arts industry’s development.
“Together with Cendana, our facilitation can be a catalyst for local companies to export and strengthen their footprint overseas,” he said.
He added that the exportation of the industry is beyond physical exports, the products being intellectual property, creative contents as well as commercial talents and professionals.
“Matrade will continue to promote Malaysian arts and culture in the international market as we realise market potentials have not been fully tapped yet,” he said.
Also present during the event was Tourism and Culture Ministry secretary general Datuk Rashidi Hasbullah.
Rashidi said it is an honour to acknowledge the artists taking part in the Australian Performing Arts Market, Cendana’s first trade mission.
“Malaysia’s art scene is set for a surge with the establishment of Cendana and such collaboration like today with Matrade is commendable, and we encourage for more partners to come forward in ensuring the sustainability of our cultural economy,” he said.