RHBIB posts RM218m revenue from ‘Trade & Win’ campaign

The bank’s retail participation against Bursa’s overall turnover has increased from 4.2% to 4.8%


RHB Investment Bank Bhd (RHBIB) has recorded a gross revenue of RM218 million through its Trade & Win 2.0 campaign which ran from March 1, 2017, to Feb 28 this year.

RHB Banking Group deputy group MD Datuk Khairussaleh Ramli (picture) said the bank’s retail participation against Bursa Malaysia Bhd’s overall turnover has increased from 4.2% in the financial year 2016 (FY16) to 4.8% in 2017.

“Contribution from the online platform saw RHBIB’s total retail business growing from 47.6% in 2016 to 51.18% in 2017,” he said.

The campaign has also managed to attract RHB’s previously inactive customers.

“38,576 accounts reactivated over the last 12 months and together with the increase in investment activities, the campaign has driven retail participation in investment activities on Bursa Malaysia,” he said at the campaign’s prize-giving ceremony yesterday in Kuala Lumpur.

The two winners of the grand prizes of the campaign were Lee Joo Li and Eee Han Sin, among 11.5 million entries and a total of 62,619 participants.

The campaign was open to new and existing RHBIB customers who earned lucky draw entries by trading in equities and/or futures in the local and/or foreign markets.

Meanwhile, RHBIB CEO Robert Huray said the bank is designing further incentives in order to attract more consumers to participate in investment activities.

“We are still discussing more incentives, but this has been to provide a platform of opportunities for investors. We will have to think up a theme for our future campaigns,” he said.

The bank had also secured the 2017 Best Retail Equities Participating Organisation (Champion) and 2017 Best Retail Derivatives Trading Participant (Champion) at the 2018 Bursa Excellence Awards.

The bank also received the Best Retail Broker (Malaysia) Awards at the 11th Annual Alpha South-East Asia Best Financial Institution Awards in September last year.


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