11street continues to grow in e-commerce

by LYDIA NATHAN / TMR file pix

11street has become Malaysia’s second-largest e-commerce marketplace three years after its inception in April 2015, and after having sold more than 13 million products from over 40,000 sellers thus far.

11street Malaysia CEO Hoseok Kim (picture) expects to see a significant advancement in its e-commerce industry this year after recording a 300% growth in total gross merchandising volume between 2015 and 2017.

“We are thrilled to be celebrating this milestone as we are confident Malaysia is set to see a significant advancement of its e-commerce industry in 2018.

“11street intends to be at the forefront of this industry growth as we continue to meet the needs of Malaysian online shoppers and explore ways to enhance the shoppers’ experience,” Kim said.

A joint venture between Axiata Digital Services Sdn Bhd and South Korean e-commerce marketplace provider SK Planet, 11street has experienced more than 200% hike in sellers using its platform, while its product listings increased more than 160% for the same period.

“The top selling products in Malaysia are car cameras, photo books as well as movie and petrol vouchers,” the e-commerce platform noted in a release yesterday.

It sold some 500,000 food and beverages, as well as services e-vouchers last year.

Firefly, Laneige, Petronas, Samsung and Unilever are some of the top-performing brands, its stated.

“We don’t plan on slowing down any time soon. Apart from the volume of sellers registered with the online marketplace, the company will continue to improve the quality of its sellers through its seller development programmes, Seller Zone, and the 11street Academy, Malaysia’s first certified e-commerce certification programme,” Kim said.

To mark its three-year anniversary, 11street kicked off its Birthday Flash Sales by offering customers products starting from RM3 and above, along with an International Clearance Sale that offers express delivery for products ordered from Korea.