10 more Proton dealers upgrade to 3S and 4S centres


Ten dealers of Proton Holdings Bhd have signed the new dealer’s network agreement to uplift their facilities to a one-stop centre outlet, thus remaining as the national car brand distributor.

In a statement yesterday, Proton CEO Dr Li Chunrong said the development shows that Proton is a “promising brand” worth investing.

It also shows the group is on a strong foundation to elevate its product to the next level.

In total, 19 out of more than 150 dealers have inked the deal in upgrading their outlets and facilities to become a 3S (sales, services and spare parts) and 4S (including spraint) centres.

“Month by month, we see more dealers joining to upgrade their outlets. Surely, this means that Proton is a brand worth investing — a promising brand,” Li, who was present during the signing ceremony said.

He added that as customers’ preferences in automotive market have changed, it is urgent for the carmaker’s distributor to upgrade its facilities.

“They (customers) are very different than before. Their needs have gone from expectation of a simple service when they walk into an outlet, to a different level altogether — as now it has become a lifestyle need. It is important for us to stay connected with the market requirements in order for us to be on top of the game, and to serve our customers professionally and with integrity,” Li added.

According to Proton, most of its dealers were satisfied with the inked deal and looking forward to sell the product, especially the upcoming Proton SUV — the Boyue.

“We look forward to the future Proton models. Clearly, we can win in terms of better pricing, better build quality and better design in our cars.

“We also have faith that the coming SUV model will capture the hearts of many, as currently we can see tests are being conducted on the roads, and I am sure that the car to be delivered to the market will meet the requirements of most Malaysians,” Rohamas Autoservices Sdn Bhd owner Mohd Khairul Idzwan said in the same statement.

He also believes that the upgrading of an outlet to a 4S centre is inevitable.

The imported SUV is expected to be rolled out by year-end, pricing less than RM100,000 per unit — supported by some duty exemptions, believed to be part of Proton’s turnover plan.

In order to support the upgrading plan, Proton has also offered an incentive scheme to its existing dealers.

LHM One Stop Car Service Centre (M) Sdn Bhd owner Ryan Lai said the incentive support scheme is not only assisting them in terms of monetary subsidy, but also giving a clear guide of the standard guidelines on the dealer outlet set-up requirement.

“Our new outlet will be tripled in size with a comfortable customer waiting lounge, as well as family and kids area for a greater customer experience.

“This will definitely make the outlet outstanding and boost the marketability factor of Proton cars,” he said.