PR1MA seeks balance in market demands

One of the main obstacles faced is the mismatch in typology of products that could be offered

By IZZAT RATNA / Pic By ISMAIL CHE RUS

THE 1Malaysia People’s Housing Programme (PR1MA) is striving to strike a balance between location, price point and product features in delivering its projects that could meet the buyers demands.

Perbadanan PR1MA Malaysia CEO Datuk Abdul Mutalib Alias (picture) said one of the main obstacles faced by the project is the mismatch in typology of products that could be offered.

“Sometimes, we feel that we are offering too few singlestorey units, or too many double-storey units — which are among the issues that we are addressing,” he told a media briefing in Kuala Lumpur recently.

He said PR1MA would rely much on its database collated during buyers’ online registration before any development could be embarked on.

“The registration that we have at the moment consists of detailed information that allows us to know exactly who the prospective buyers are as well as their income levels,” he said.

Abdul Mutalib said the other challenge faced by PR1MA’s overall performance is the issue of bankability among the buyers.

“But I think it has improved tremendously. I have seen lenders stepping up in terms of their willingness to provide end-financing to potential homebuyers,” he added.

At present, Abdul Mutalib said the highest demand for PR1MA is for landed type of developments.

“Unfortunately, we do not have any landed unit in the Klang Valley, but there are a few in Selangor. In the Klang Valley, most of the PR1MA developments are high-rise units,” he said.

Abdul Mutalib added that when PR1MA was first established, the intention was to ensure a significant amount of online registrations. To date, 1.5 million online applications have been recorded.

“Our database is now able to identify and specify exactly where our potential buyers want the products to be at.

“As far as the programme is concerned, we are trying to develop based on where the demands are,” Abdul Mutalib said.

Meanwhile, PRIMA is expected to roll out approximately 600,000 homes that would be offered at the national edition housing expo themed “Housing Sales Expo — Towards A Million Dreams, Experience the Prosperous Lifestyle”.

Abdul Mutalib said a wide selection of homes is now available to suit every income level at the expo, with more than 100 booths categorised according to states and products that would make it easier for buyers to decide.

“The government understands the needs of the people of every income level. This expo is a testimony of the government’s vision, effort and commitment towards encouraging home ownership for a majority of population in the country,” he said.

Abdul Mutalib said members of the public should take advantage of the expo which is a one-stop centre for prospective buyers towards owning their property.

“We are well aware that it is not easy to make the decision to purchase a big-ticket item, such as a home, and the expo will be the best place to start that home ownership journey,” he said.

The expo will also feature homes by various agencies, including 267,640 PR1MA homes.

Other agencies include the Ministry of Urban Wellbeing, Housing and Local Government, Syarikat Perumahan Negara Bhd, Rumah Wilayah Persekutuan, 1Malaysia Housing Projects for Civil Servants, and state governments.

The expo is being held at Putra World Trade Centre from March 24 to April 1, 2018.