KUALA LUMPUR, 12 March 2018 – UEM Sunrise Berhad (“UEM Sunrise” or the “Company”), one of Malaysia’s top property developers concluded its special sales campaign “Signature Selection : Road to Russia 2018” with a grand finale lucky draw at the showcase of ‘Ola Bola The Musical’ in Istana Budaya, Kuala Lumpur on 10 March 2018.
More than 1,000 guests, including revered Trésorians – the exclusive UEM Sunrise privileged cardholders for loyal purchasers – who participated in the sales campaign, attended the live musical performance of ‘Ola Bola The Musical’ before the grand finale lucky draw took place. The elegant cultural hub was filled with excitement as UEM Sunrise’s representatives walked up the stage to begin the lucky draw session.
55 winners walked away with luxurious prizes worth more than RM1 million including top three prizes of 7D/6N trips to catch the finals of the FIFA World Cup 2018 in Moscow, Russia. One of the top winners, Ho Heng Mun, 35, a businessman from Petaling Jaya, said he was very excited in winning the lucky draw prize and was looking forward to watching the Finals.
When asked about how he felt on the winning, Ho said, “I was very nervous yet excited about the whole event. When my name was called, it was unbelievable at first. It would be an amazing experience to be watching the Finals ‘live’ in Moscow, Russia and I am going to enjoy the trip tremendously. I am very thankful to UEM Sunrise for going the extra mile to reward its customers. At UEM Sunrise, it is not just about building homes, it is much more than that. It is also about creating spaces, building communities and exceptional lifestyles. I am really happy to be part of ‘UEM Sunrise’s big family’.”
The 55 luxurious prizes worth more than RM1 million given away at the grand finale lucky draw, which was conducted in the full view of attending guests were:
- 4 x autographed jerseys by Neymar da Silva Santos Junior
- 4 x autographed jerseys by Harry Kane
- 4 x autographed jerseys by Eden Michael Hazard
- 10 x autographed jerseys by Cristiano Ronaldo
- 10 x autographed jerseys by Lionel Messi
- 10 x travel vouchers worth RM20,000 each
- 5 x Tag Heuer watches
- 5 x 5D/4N trips to the 2018 FIFA World Cup Opening Ceremony in Moscow, Russia
- 3 x 7D/6N trips to the 2018 FIFA World Cup Finals in Moscow, Russia
The “Signature Selection : Road to Russia 2018” sales campaign which ran from 15 August to 30 November 2017 was part of UEM Sunrise’s overarching placemaking initiative to illustrate the Company’s overall aspiration to be a creative place maker and aimed at providing the purchasers with the opportunity to own their dream homes in vibrant communities. It saw 502 property units in the Central and Southern regions successfully sold with a total sales value of RM588 million.
The sales campaign featured an array of exclusive properties across highly sought-after locations in Cyberjaya and Bangi, Selangor; Mont’Kiara, Kuala Lumpur; and Iskandar Puteri, Johor that offered attractive discounts and special price packages. They were specially selected based on their unique selling proposition that offers Green Living, Waterfront Living and High Living as below;
- Symphony Hills
- Serene Heights
- Residensi Solaris Parq
- East Ledang
- Bayu Angkasa
- Melia Residences
- Estuari Gardens
Commenting on the event, UEM Sunrise Managing Director/Chief Executive Officer, Anwar Syahrin Abdul Ajib said, “Inspired by the success of two previous Signature Selection campaigns, and as part of ‘Discover the Places Where You Belong’ placemaking initiative, we bring back ‘Signature Selection’ offering the ‘Road to Russia’ experience. It is not just about winning attractive prizes, more importantly, it is about celebrating the loyalty of our customers by rewarding them with a broader range of benefits and experiences, such as the once-in-a-lifetime trip to Russia to catch the all-revered football match that only happens once every four years. It is also about giving the opportunity to create more memories that our customers can experience and share with their loved ones. We thank our purchasers for their continuous support and it is our hope that winning the prizes will give them a lifetime of cherished moments.”
At the same event, UEM Sunrise also announced that 2018 is not only the Company’s 10th year anniversary, it also marks a celebration of 50 formidable years of combined experience in successful community building and a tipping point as it moves into delivering the next decade of excellence.
“It is not just about looking back, we can also look forward to an exciting and successful future together, where our continued integrity, teamwork and passion will drive our goals. Our vision for the next decade of excellence will be built on the back of exciting new projects as we set out to build unique, innovative communities. We also look forward to celebrating the many homeowners, loyal residents and business owners who have placed their trust in us over the years and have built their lives within our communities. We also invite the next generation of aspiring home and business owners to do the same,” added Anwar.
Besides the home buyers, the other distinguished guests who attended the grand finale lucky draw included UEM Group Berhad’s Board Members, UEM Sunrise’s Board Members and management team, representatives from corporate organisations as well as the Harimau Malaya football legends such as Tuan Haji Bakri Ibni, Datuk James Wong and Datuk Hassan Sani.
‘Ola-Bola The Musical’ was a story of unity, determination and brotherhood, inspired by true events of the Malaysian football team’s journey to the 1980 Olympics in Moscow, and adapted from the 2016 box-office hit movie, Ola Bola.