Lazada eyes steady organic sellers’ growth in 2018


E-Commerce giant Lazada Malaysia is confident it will achieve a healthy seller base growth rate this year, projecting about 3,000-4,000 new sellers month-on-month.

Lazada’s newly appointed CEO Christophe Lejeune (picture) told The Malaysian Reserve that when Lazada launched the “Everyone Can Sell” programme in 2017, the brand managed to triple its seller base to 30,000 from the initial 10,000 mark.

He attributed Lazada’s robust monthly sellers’ growth rate on the back of 100 million products offered on the platform from all major lifestyle segments.

“We are growing very fast every month because the Malaysian public is now realising Lazada’s influence within the e-commerce space. As such, Lazada is the best place for new entrepreneurs to establish their presence,” he said.

According to Lejeune, Lazada is coming to a turning point in 2018 amid the country’s progressive digital boom, whereby online buying and selling activities have become a priority to the public.

He said the sellers’ growth rate is expected to be bigger over the next two years against the previous historical records.

“We grew three times year-on-year in gross merchandise value during the 11.11 Singles’ Day event last year.”

“I am also confident that the partnership with Alibaba Group Holding Ltd in the Digital Free Trade Zone (DFTZ), which is expected to be launched by year-end, would further catapult our reach,” Lejeune said.

With DFTZ, Lejeune said sellers would be given the opportunity to market their products to over 500 million inhabitants in South-East Asia.

“People in Malaysia will realise that sometimes it is quite difficult to set up a business overseas.

“However, with Lazada, business owners would be able to have a physical presence abroad instantaneously,” he added.

The government is targeting about 10,000 Malaysian companies to partake in the DFTZ project which is poised to facilitate US$65 billion (RM254.15 billion) worth of goods movement, which includes exports, imports and transshipments by 2025.

The small and medium enterprise goods exports growth rate is also projected to reach US$38 billion by 2025, directly and indirectly creating 60,000 jobs via the platform.

Lazada is also planning to grow its supermarket offerings amid growing demand from urban dwellers for this particular shopping segment.

“We want to grow our supermarket offerings to have everyday products for the customers because there is a lack of fresh food products available at the moment to compliment the daily household products such as detergents, soaps and the like.

“We really want to be the platform for daily needs. The grocery segment is one of the focus area where we want to grow massively this year to cater to urban dwellers and young professionals that are moving away from traditional shopping habits to online,” Lejeune said.

Lejeune said Lazada is currently commanding 80% of its target audience outside of the Klang Valley — with more female representation as well.

“We are also very strong in the East Coast of Peninsular Malaysia, as well as Sabah and Sarawak.

“We, however, have little representation from the youths. But compared to three years ago, we are seeing our- selves being spread more evenly across the board,” he added.