Graphic By TMR
Malaysia will mark its biggest presence in the Philippines through the Malaysia Promotion Programme (MPP) in Manila from yesterday to March 18, 2018.
The event, organised by Malaysia External Trade Development Corp, will be spear-headed by the Ministry of International Trade and Industry (MITI) and led by its minister, Datuk Seri Mustapa Mohamed.
In a statement yesterday, MITI said the event will serve as a platform to strengthen the brand of Malaysia in the Philippines and to promote Malaysia as a preferred partner for sourcing, trade and investments, tourism destination and a gateway to Asean.
It said the Philippines, being one of the fastest-growing economies in Asean with big population and growing middle class, offers a lot of potentials for Malaysian businesses.
The MPP will showcase the best of Malaysian food, culture and the country’s construction services providers and building materials suppliers through three activities lined up to promote the “Malaysia” brand, it said.
It said the event will kick-start with Citarasa Malaysia at Glorietta Shopping Mall which will showcase Malaysian dishes and cuisine, giving guests a chance to taste Malaysian food and culture.
Twenty-five companies from Malaysia and the Philippines in the food and halal section will take part in the exhibition and business matching programme, it said.
MITI said other than the Citarasa Malaysia, the MPP will also include Malaysia Business Forum and Worldbex Exhibition.
The business forum, titled, “Leveraging Partnership, Asean and Beyond”, will be held on March 12, at Shangri-La Hotel, Manila, and is targeted to attract close to 300 participants, it said.
MITI said the Worldbex Exhibition, which will take place from March 14-18, 2018, at the World Trade Centre, Metro Manila, would see the participation of 27 Malaysian exhibitors showcasing and promoting Malaysian building and construction materials, office furniture and services. — Bernama