By TMR / Pic By AFIF ABD HALIM
Nestlé (M) Bhd said marketing programmes and trade promotions helped its net profit double to RM133.5 million, or earnings per share of 56.95 sen, in its fourth quarter ended Dec 31, 2017 (4Q17).
The fast-moving consumer goods maker said its profitability was also helped by its innovation and renovation initiatives. Revenue for the quarter rose 2.5% year-on-year to RM1.28 billion.
The company declared a dividend of RM1.35 per share, which takes its ful l-year dividend to RM2.70 a share.
For the full year, Nestlé recorded a net profit of RM645.8 million, or 275.39 sen a share compared to a net profit of RM637.13 million, or 271.7 sen, posted in 2016.
The multinational noted in its filing to the exchange yesterday, the increase in full-year profit was due to its continued investment in marketing and trade promotions such as its Milo BreakfastDay and “Healthier Heart” campaign.
According to Nestlé CEO Alois Hofbauer (picture), “our main focus has always been on produc ing high-quality products that Malaysians value, and in encouraging healthier lifestyles.
Nestlé plans to continue with reinvesting the realised improvements in the company’s growth through the innovation and renovation of its portfolio and intensifying its marketing- trade promotions.